brandsphere

The Brandsphere

December 29, 2012

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Source

The Social Media Brandsphere

The Social Media Brandsphere

August 22, 2012

The Project: The latest partnership between JESS3 and Brian Solis, the Social Media Brandsphere breaks down the five different ways brands can engage with their customers through social media channels and how each different technique produces a wide range of possibilities for interaction and storytelling between people and brands. Our Methodology: JESS3’s design team worked […]