benefits-corporate-branding

Benefits Of Corporate Branding

June 29, 2014

Corporate Branding explained in the most visually appealing way. This infographic easily makes you understand about the benefits of corporate branding. Source

top-social-media-brands

Top Social Media Brands

March 16, 2014

Social media can be a valuable asset for branding purposes both with celebrities and companies. This infographic looks at social media use and identifies some of the biggest and most prominent names in the social media game. If not for youtube would the world be blessed with the likes of Justin Bieber? What about famous […]

ten-truths-managing-branded-experience

Ten Truths to Managing the Branded Experience

March 14, 2014

Brand Integrity™ is a software and consulting company that specializes in culture change and customer experience design. While most brand agencies focus on broadcasting brand promises, we focus on putting them into every employee’s beliefs, behaviors and actions. Source

Gen Y

Gen Y’s Luxury Buys

July 14, 2013

Generation Y is now one of the primary targets for many top brands and retailers. These young Americans are fashion and style conscious—they love their brands and are willing to spend money on the items they believe are worth it. Source

what-makes-people-want-follow-brand

What Makes People Want to Follow a Brand?

January 17, 2013

Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, but also make recommendations […]

brandsphere

The Brandsphere

December 29, 2012

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Source

China vs. America: How Do the Two Compare?

China vs. America: How Do the Two Compare?

October 23, 2012

Perhaps the most extreme contrast we found was in the current account balance of the two countries, which showed that the US has been growing the world’s largest deficit burden, while China has been running with the world’s greatest budget surplus. — Guardian Source

From .com to .brand

From .com to .brand

October 19, 2012

It had been widely assumed that applicants for new .brand TLDs would be large brands and the information drawn from the 150 organisations which have expressed interest to Melbourne IT DBS supports this. Source

Building a Brand on YouTube

Building a Brand on YouTube

August 31, 2012

After the explosive reaction to their first video, Harmon took on the role as Chief Marketing Officer and began creating regular webisodes, introducing new characters like Morgan, the dirty tongue. Harmon then used YouTube video ads to reach more people and grow their fan base. Source

What is Reputation Management

What is Reputation Management

August 25, 2012

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The Fail Trail: Analyzing the impact of Pr crisis

The Fail Trail: Analyzing the impact of Pr crisis

May 29, 2012

What happens to a brand’s reputation when they face a PR nightmare that plays out on social media? Alterian analyzed three case studies -Nestle, United Airlines and Dominos – to measure the effect a crisis has on a brand. Source