Selling the McDonald’s Experience

October 6, 2013

One of the biggest companies in the fast food industry is not just a successful chain but a cultural icon within itself. While McDonald’s specializes in cheap, fast, and simple food, they are setting out to be way more than just burgers and fries. Here is what McDonald’s is really selling you. Will you buy […]

The Big Mac Index

The Big Mac Index

August 4, 2012

The Big Mac Index was created as a global standard of determining purchasing power between two currencies by comparing the cost of a big mac in two countries. This infographic shows how to apply the big mac index and what it says about economy’s around the world. It also shows how much the average worker […]