tablet-stole-christmas

The Tablet That Stole Christmas

May 11, 2014

Did you know that among holiday shoppers most likely to buy a tablet by the end of the year, the iPad was the clear winner, at 62% vs. only 38% choosing the Kindle Fire. Source

who-loves-ereaders

Who Loves eReaders?

December 10, 2013

Everyone knows e-readers like the Amazon Kindle Fire are a must-have gift item. But what are the characteristics of a typical e-reader buyer? We visualized them below and offer a glimpse of why e-readers could be the next big advertising platform in years to come. Source