Map of Modern Media

July 25, 2014

The number of media channels is exploding. How does a marketer reach his audience? It’s hard to keep track off all the available channels, so we have mapped all modern media in this infographic. We want to provide insight into which channels are available and how large they are. Source


Content Marketing

July 8, 2014

Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? Check out this infographic to get the scoop on what’s hot and what’s not in content marketing. Source


The B2B Marketing Guide

June 5, 2014

More businesses are trying to embrace online marketing, the trend is here but it seems most of them are still hesitant, I guess we still need to see some significant financial results coming out of social media strategies in order to convince small businesses that such an investment can pay off. Search engine optimization is […]


Marcomms Agencies: Benchmarking Report 2012

May 29, 2014

This year’s Marketing Agencies Benchmarking Report has been made into an easily digestible graphic. It provides a neat top line overview of the state of B2B Marketing at the beginning of 2012. Source


Lead Nurturing in Plain English – by B2Bento

March 25, 2014

Why does Lead Nurturing matter? Up to 50% of the initial lead database gets discarded but if nurtured they could end up as a deal. Find out how. Source


Slideshare: The Quiet Giant of Content Marketing

January 28, 2014

Content marketing is a marketing technique that involves the creation or sharing of content for the purpose of engaging customers. More and more companies are incorporating content marketing into their overall digital strategies.This infographic doesn’t just tout Slideshare’s growth; it also offers stats for creating an “optimal presentation” on the popular site. Source


Outsourcing vs. In-House

October 26, 2013

These days, any successful marketing strategy includes an element of content creation. Most small business and startups need fresh content even more than their larger competitors, but often lack the in-house power to fulfill this daunting task. Marketing process outsourcing is an option. It’s not a one-size-fits-all answer to your company’s marketing needs; it’s a […]

B2B Social Media Marketing

B2B Social Media Marketing

June 20, 2013

B2B marketers use LinkedIn and B2C marketers use Facebook. That’s only logical, right? Conventional wisdom says that B2B marketing simply doesn’t work on Facebook because prospects are socializing. But does this really make sense? Source


The Guide to Facebook Timeline for Businesses

December 19, 2012

It’s been called the most important development for business in social media this year and it’s just a week away from rolling out universally. In this graphic we explore the anatomy of a timeline page for business while detailing the important new features B2B marketing professionals need to know about. Source

B2B Marketing: LinkedIn vs. Facebook?

B2B Marketing: LinkedIn vs. Facebook?

December 12, 2012

Facebook has made a major impact with its advertisements. Whether it is for a local mom and pop taco shop or Pepsi, FB has a way to get it noticed. Although a lot of facebook users don’t pay attention to the ads. LinkedIn is a more specialized site where its members are of the business […]

Quickstart Guide to Social Media for Business B2bento

Quickstart Guide to Social Media for Business B2bento

November 3, 2012

Get your social media engagement off to a quick start with these 14 steps. Start right and end on a high. Source