May 24, 2014

With close to one million email sends to a wide range of client lists we decided to do a little digging to see what we could learn about user behaviour and email broadcasts. When are people most likely to respond to email marketing? Source


A World Without Google

May 12, 2014

It’s pretty hard to imagine life without Google. From search to collaboration to email, if it wasn’t for Google most of us would have a hard time making it through our day to day life. Here’s an infographic showing the timeline of when Google released some of it’s most popular features along with a brief […]

Analytics Adventure

Analytics Adventure

July 7, 2013

For social game developers, analyzing user behavioral data is a crucial process for optimizing the performance of their games. But what if the analytic process was itself a game? What if we took the twists and turns that analytics often leads developers down and created a game board out of it? Analytics, after all, is […]

Ricky Carmichael Racing - Facebook Campaign Growth

Ricky Carmichael Racing – Facebook Campaign Growth

May 20, 2013

Facebook campaign growth during a three month period. Source

The Science of Social Timing Part 3: Timing and Blogging

The Science of Social Timing Part 3: Timing and Blogging

May 19, 2013

Timing is everything, and maintaining a blog is no exception to the rule. Learning when your audience is tuning in, and therefore when to post, is mandatory for any successful blogger. Source


How Non-Profit Organizations Conduct and Use Analytics Fundraising

February 26, 2013

This infographic provides information for how non-profit organizations are using analytics software to find out information about their donors in order to generate more fundraising money. The infographic shows what kinds of statistics and visualization software is used, types of analytics produced, and specifically how this information is useful for fundraising.

culture360org-content-visibility-2011 Content Visibility 2011

February 21, 2013

Digging deep into Google Analytics data showed us that most of the projects content received a very small audience. Visualizing the data helped inform and direct the 2012 communication strategy Source


30 Days of Data with VOYURL

January 7, 2013

it’s been just over thirty days since we launched the newest evolution of voyurl. to celebrate like the happy dorks we are, we decided to share what 30 days of data within voyurl looks like. turns out, it’s pretty awesome… and there’s lots of it. Source


Kontagent: Traction and Growth

December 29, 2012

According to AppData, Kontagent now handles more MAUs than any social developer except Zynga. “From social games to mobile applications, we continue to see an uptick in new companies coming online that need innovative ways to discover behavioral insights and social usage patterns around their applications. We’re thrilled leading developers continue to leverage our social […]

Hubspot Marketing Grader

Hubspot Marketing Grader

October 11, 2012

Graphic created to help promote Hubspot’s new, free tool called Marketing Grader. Source

History of Web and Social Analytics

History of Web and Social Analytics

September 29, 2012

After 20 years of the Internet, we’ve seen a lot of changes to how we’re tracking visitors, what we’re tracking, and where we’re tracking them. The next wave of analytics is combining off-site and on-site traffic from web and social sources, providing marketers with far improved statistics to base their online strategies on. Source

Social Media Magazine

Social Media Magazine

July 22, 2012

This infographic displays basic strategies that you can use to begin marketing your self or your business online. It also shows when to use each of these strategies and whether this should result in the redirection of page for the users or not. Source