digital-black-consumer-and-mobile-ads

The Digital Black Consumer and Mobile Ads

July 26, 2014

New research from Nielsen illustrates mobile activities among black consumers and their receptiveness to advertising on mobile connected devices. Half of black mobile users owned a smartphone, and 58 percent accessed the mobile Internet, more than any other race/ethnic group. Source

The Macrosegments

The Macrosegments

October 24, 2012

GlobalHue, the nation’s largest multicultural advertising agency, today revealed the results of a new U.S. survey of four major population segments, creating a comprehensive cultural map of a rapidly changing nation and providing marketers with new information on consumers in the New America. Source

African-American in America: From Slavery to President

African-American in America: From Slavery to President

August 12, 2012

American history of the African-American that landed in American colonies some 400 years as slaves, this race has come a long way from slavery to American presidency. Check out some great facts about African-American Source