The Social Brand Value of the World’s Leading Brands

By Admin, August 27, 2013


In November 2011, social media consultancy Sociagility looked at the social brand value of 50 of the world’s leading brands, creating a revised top 50 ranking according to their social media performance, as measured by the consultancy’s PRINT Index™ KPI. The PRINT system compares brands on five key dimensions or ‘attributes’ of social media performance – popularity, receptiveness, interaction, network reach and trust – across multiple platforms. The Sociagility Top 50 report analyses the social brand value of the world’s leading brands and the competitive influences that determine their social media performance. Here’s a visual representation of just some of the report highlights.


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