Social Media Tactics in B2B Marketing

By Admin, July 3, 2013


In October, we set out on a mission to learn more about how B2B marketers were using social media channels to interact with prospects and generate leads. Our survey findings revealed that ? of marketers are not measuring the results their social media marketing campaigns – a rather surprising statistic that captured the attention of several online media outlets including DemandGEN Report, CMS Wire and BtoB Magazine.


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