By Admin, May 29, 2012
The role social media play is in helping businesses reach their customers and build brand loyalty. Social retargeting harnesses the power of the “web” by leveraging the cornucopia of user connections. Social retargeting lets you connect with those specific users that fit your exact customer profile and are amenable to associating with your brand. It is a simple process involving an identification of cluster behaviors and building custom ad campaigns based on their predictable behavior.