Giants Kneel to a Tweet: When Social Consumers Go Viral

By Admin, October 16, 2012


If enough people post about a given company—an unpopular policy for instance—this infographic shows that a company is likely to stand at attention. From personal outrages, like those over the misleading Diet-Coke-like packaging of a Coca Cola to humanitarian concern, like that for the unfair working conditions of Armani and Versace’s Turkish denim workers, digital posting has made a difference. At the end of the day, I think it’s fantastic that consumers have the power sway the practices and alter the course of major corporations just by posting on their social networking pages. This infographic reports on some of the most incredible social consumer victories to date.


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