Consumer vs Business Behavior in Social Media

By Admin, July 27, 2013


Zoomerang surveyed decision-makers in U.S. businesses with less than 1,000 employees as well as consumers to understand their use of social media, particularly Facebook as a means to interact. A Zoomerang online survey was used to collect and analyze the data and the results were published: Marketing in a Digital World SMB & Consumer Survey Results, 2011. In total, 1180 small and medium-sized business (SMB) decision makers and 500 consumers completed the survey providing insight into their social media use.


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