Political Fundraising in the Social Media Era

By Admin, October 16, 2012


Social media made a major impact on the 2008 presidential election and completely changed the political landscape. In fact, the age of social media redefined the way candidates conduct their political fundraising by enabling them to directly target American social media users for donations, fundraising efforts, and outreach initiatives. For a closer look at the inner workings of social media fundraising, MDG Advertising created the following informative infographic. It clearly conveys how Obama leveraged online fundraising in 2008, as well as why today’s social networks are hot spots for pursuing the politically engaged, well connected, and strongest supporters for campaign contributions.


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