The Rider, The Elephant, and The Path

By Admin, May 17, 2013

rider-elephant-and-path

Do you want to influence people, to change hearts, minds, and behaviors? Dan and Chip Heath present a formula for making change in their bestselling book, Switch: How to Change Things When Change Is Hard. This infographic shows how their model of The Rider, The Elephant, and The Path is rooted in the competing functions of your brain.

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