The Many Famous Creases of a Stetson Hat

By Admin, November 20, 2012


When Stetson first started making its iconic cowboy hats in 1865, they were sold with an open crown (a rounded dome) that served as a blank canvas for the wearer to crease in a manner that best suited their lifestyle. The custom crease communicated information about the wearer’s origin, profession and personality. The quality and type of crease worked as a kind of shortcut to judging the “measure of a man”. As times modernized, manufacturers began creasing their hats in factories so they could be sold pre-creased for mass distribution. The crease was no longer an indicator of social standing but rather became an expression of style, as it continues to be today.


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