redbox = relationships + rentals

By Admin, August 8, 2012


The infographic says it all. Physical media rentals are NOT dead. Customers just want to rent in different ways today than they did 5 short years ago. By providing movie and video game rentals via a network of conveniently located, self-service kiosks, redbox has rented more than 1.5 billion discs at their more than 33,000 kiosks across 27,800 locations nationwide. But it’s not good enough to merely have a kiosk at locations convenient to consumers. Smart, relevant communication is critical to the success of redbox. It’s the foundation of how redbox deepens their relationships with their loyal customers and acquires new advocates of their brand.


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