How the Millennial Generation Uses Mobile

By Admin, December 31, 2012


Millennials — that is, American consumers between ages 18 and 34 — are a mobile generation. That much is clear from the infographic. According to data collected by location-based ad network JiWire, Millennials own an average of 2.4 Internet-connected devices. Of those who connect to JiWire’s free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets. Twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and points of interests (46%), as well as connecting with others (40%) and checking in (32%).


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