Think Pink?

By Admin, June 10, 2013

think-pink

The infographic is an attempt to illustrate the results of the research conducted by Puntoni, Sweldens, and Tavassoli. It indicates that gender cues (female colors, symbols, and voices/visuals of things associated with women) may be counterproductive to the goals of breast cancer fundraising. The reason: a psychological reaction called defensive response.

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