Think Pink?

By Admin, June 10, 2013


The infographic is an attempt to illustrate the results of the research conducted by Puntoni, Sweldens, and Tavassoli. It indicates that gender cues (female colors, symbols, and voices/visuals of things associated with women) may be counterproductive to the goals of breast cancer fundraising. The reason: a psychological reaction called defensive response.


What do you think?

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