Who’s Your Chief Conversion Officer?

By Admin, October 23, 2013

Who's Your Chief Conversion Officer?

While conversion rate is a popular Key Performance Indicator (KPI) for all online businesses, at least 40 percent of companies don’t like their number. Then why do so few companies have dedicated people, processes, and personnel for turning visitors into customers? If your companies conversion strategy is “spray and pray,” the latest research might convoke you to reconsider.


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