The Desserts of Integrated Marketing Communications

By Admin, April 14, 2014

The Desserts of Integrated Marketing Communications

Wikipedia defines Integrated marketing communications (IMC) as “the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.” Integrated marketing communications is about reaching a goal wholly and efficiently. For example, if your goal is to load as many calories as possible into your body, you would…

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