86% of consumers say that a coupon affects their decision (to varying degrees) in choosing one brand over another. Between June 2009 and June 2010 the savings generated from digital coupons doubled. During November 2010 alone, digital coupon traffic rose 27% year-over-year. Coupons are becoming huge. In this infographic, we’re going to briefly investigate the world of coupons: how consumers interact with them and how they might impact your business.