Is B2B Lead Generation Dying? Google Insight Says Yes
The trendy new searches for lead scoring, marketing automation, demand generation and lead nurturing have been growing since lead generation’s decline in 2008 and have shown increases up to 67% and continue to climb. The days of forcing visitors to your website to sign up before downloading a brochure are on their way out – and the aforesaid practices are knocking on the door.
What do you think?