From Online Marketing to Offline Sales – Staples case study

By Admin, October 9, 2013

From Online Marketing to Offline Sales - Staples case study

ROPO (Research Online Purchase Offline) is a known customer behavior, but very difficult to measure. With a small amount in a online marketing campaign (adwords), we were able to measure an increase of 200% of in-store sales for the product.

Source

What do you think?

Leave a Reply

Your email address will not be published. Required fields are marked *